The Importance of Anchor Text in Back-links for Ranking on Search Engine.

The importance of anchor text in a linking strategy cannot be overstated. Anchor text is a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using our agency “Mediadot Digital Marketing Agency”. Most people will link simply using the term “Mediadot.” This is alright, but it does not describe Mediadot’s services or provide any context. By adding “Digital Marketing Agency” (i.e., “Mediadot Digital Marketing Agency”), you may be able to drive additional qualified traffic to your website.